WORLD TRADE EXPO AZERBAIJAN

While many enterprises have yet to react, Azerbaijan, a key node on the “Belt and Road Initiative”, has quietly become a new hotspot for China’s exports of home appliances and electronic consumer goods. Why can it attract more and more Chinese brands? A set of the latest data will help you see the true potential of this blue ocean.

The market size continues to grow and has broad prospects

According to Statista’s forecast in May 2024, the market value of the e-commerce market in Azerbaijan is expected to exceed 1.76 billion US dollars in 2025, with an average annual growth rate of 10.47% in the coming years. By 2029, the market size is expected to reach 2.751 billion US dollars.

Meanwhile, the number of e-commerce users is also steadily increasing. It is expected to reach 2.571 million by 2029, and the user penetration rate will rise from 21.3% in 2025 to 24.8%.

Under such a trend, we will host Eurasian Home Appliance and Consumer Electronics Expo in Baku from September 25th to 27th, 2025, providing a platform for face-to-face communication and cooperation between enterprises from both China and Azerbaijan, and helping Chinese brands accelerate their entry into this rapidly rising market.

Consumer profile: Young and passionate about technology

The main force of e-commerce consumption in Azerbaijan is the young group, especially consumers aged 18 to 39, accounting for as high as 55.66%. They have a high acceptance of technological products and fashionable lifestyles and are willing to try online shopping. Meanwhile, the middle-aged consumer group aged 40 to 55 is also rapidly adapting to digital consumption, accounting for 38.82%, and their purchasing power remains stable.

Popular consumer categories: Chinese brands have great potential

According to Google Trends data, Azerbaijan consumers have a strong interest in the following categories:

• Electronic products: smart phones, laptops, televisions, audio systems, smart watches, etc.
• Household appliances: kitchen appliances, air fryers, vacuum cleaners, air purifiers, etc.

These product categories are precisely the strong points of “Made in China”. They not only have technological accumulation but also possess price competitiveness, making them popular choices among local consumers.

The successful experience of Chinese enterprises

Chinese enterprises have begun to reap the benefits in the Azerbaijan market. Take a medium-sized home appliance export enterprise as an example. After entering the Azerbaijan market in 2022, it relied on local channel partners to introduce kitchen appliances and air fryers to multiple retail terminals in Baku. In just one year, its export volume increased nearly threefold, and its annual sales exceeded one million US dollars.

In addition, brands such as Hisense, TCL, Xiaomi and Haier have also established brand recognition in the local area and have cooperated with multiple e-commerce platforms and chain retailers. The market foundation is gradually being consolidated.

How to seize the market opportunities in Azerbaijan?

For Chinese enterprises, the current period is a window of opportunity to enter the Azerbaijan market:

• Preferred partners: Local distributor resources are concentrated. Choosing a trusted partner helps to quickly open up the market.
• Localization adaptation: Voltage, plugs, language systems, after-sales policies, etc. all need to conform to local customs.
• Emphasize brand operation and after-sales service: Providing local customer service, maintenance support, and digital marketing will greatly enhance brand stickiness.
• By leveraging regional logistics and policy advantages, costs and timeliness can be optimized through means such as the Baku Free Trade Zone and the China-Europe Railway Express.

The Eurasian Home Appliance and Consumer Electronics Expo Azerbaijan (September 25-27, Baku) hosted by us is precisely an efficient channel to help Chinese enterprises quickly enter the market. During the exhibition, there will be multiple matchmaking activities, product displays and industry forums. We welcome enterprises that are interested in expanding their market in Azerbaijan to actively participate.

Summary: Take this step and reap the future

The home appliance and electronic consumer goods market in Azerbaijan is in a stage of rapid development, with a clear trend of consumption upgrade. Chinese brands are gradually winning the market by virtue of their product strength and price advantages. With the continuous deepening of the “Belt and Road” cooperation, Azerbaijan is becoming a strategic location that Chinese foreign trade enterprises cannot ignore.

The “Eurasian Home Appliance and Consumer Electronics Expo 2025 Azerbaijan” in September 25-27 will be your first step to open up this blue ocean.