Azerbaijan Boutique Expo

Exhibition time: September 25-27, 2025

Exhibition location: Baku International Convention and Exhibition Center

Host: KAC International Exhibition Group

Co organizer: Azerbaijan State Chamber of Commerce and Industry

                        Azerbaijan Entrepreneurs Association

Scope of exhibits:

1. Household goods: high-end furniture, kitchen supplies, ceramics and glass products, carpets and textiles, etc;

2. Fashion and Accessories: High end clothing, leather goods and bags, watches and clocks, shoes, etc;

3. Food and beverages: high-end food, alcohol and beverages, tea and coffee, healthy food, etc;

4. Beauty and personal care: beauty products, hairdressing products, high-end skin care products, perfume and cosmetics, beauty tools, etc;

5. Baby products: baby products, toys and educational products, children’s clothing, etc;

6. Stationery and creative supplies: high-end writing tools, creative handmade tools, gifts, etc;

Project Introduction:

Azerbaijan Boutique Exhibition has been successfully held for 6 times. In the last exhibition, more than 200 enterprises from Azerbaijan, Türkiye, Iran, China, Georgia and surrounding countries participated in the exhibition, with a turnover of 9.68 million dollars on site and a turnover of 36.8 million dollars. The exhibition attracted manufacturers, brand owners, retailers, distributors, and channel partners from Azerbaijan and surrounding consumer goods, such as Azpetrol Service, Nakhchivan Trading Center, Lenta , Dixy Group, Fozzy Holding By waiting for well-known wholesalers from CIS countries to attend and negotiate procurement, participating companies will have the opportunity to have face-to-face communication with potential customers and establish long-term cooperative relationships.

Azerbaijan Introduction:

Azerbaijan is located in the southeastern part of the Transcaucasian region at the junction of the Eurasian continent, with an area of 86600 square kilometers. It borders the Caspian Sea in the east, Iran and Türkiye in the south, Russia in the north, Kazakhstan and Turkmenistan across the sea in the east, and Georgia and Armenia in the west. It connects Central Asia, Europe, the Middle East and Russia. It is an important node and trade route of the “the Belt and Road”, which is one of the countries through which China Europe trains pass. And it has many trade ports including Baku Port, the largest in the Caspian Sea region, with natural advantages in international trade logistics. The GDP for 2024 is 74.316 billion US dollars, with an actual GDP growth rate of 4.1% for the whole year. As of March 2024, the population of Azerbaijan is 10.1875 million, with a high growth rate. The median age is 32 years old, of which 24% are under 14 years old and 65% are between 18-50 years old. The population has strong purchasing power and is enthusiastic about consumption. Its ethnic characteristics are liking excitement, socializing, and hosting parties.

Azerbaijan is rich in oil and gas resources, with oil reserves ranking 20th in the world and natural gas reserves ranking 9th in the world. The oil and gas and related industries account for over 70% of the country’s GDP, earning it the nickname “Little Dubai of West Asia”. Azerbaijan’s industry is based on the energy economy of oil and gas extraction, supplemented by automobile maintenance, trade, agriculture, and a small amount of manufacturing. The productivity of daily necessities is relatively low, and most of the materials rely on imports, especially lacking high-quality products. In 2024, China will become Azerbaijan’s second largest trading partner and the largest source of imports, with 45% of China’s trade with the South Caucasus region coming from Azerbaijan.

Development Trends and Future Prospects of the Consumer Goods Industry

In recent years, the consumer goods market in Azerbaijan has shown a stable growth trend, with an average annual growth rate of about 4% -6% in market size. This growth is attributed to the improvement of residents’ income levels and the upgrading of consumption concepts. With the development of the economy, the number of middle class in Azerbaijan continues to increase, and their demand for high-quality life drives their purchasing power for consumer goods. Consumers are gradually shifting from basic needs to higher-level consumption needs, with increasing demands for brand, quality, and convenience.

The consumer goods market in Azerbaijan is in a stage of rapid development, with a steadily expanding market size and diverse and full of potential consumer demands. By grasping the concepts of healthy consumption, personalized demand customization, environmental protection, and sustainable development, Chinese enterprises are expected to gain considerable profits in this market. In the future, with further policy support and consumer demand, Azerbaijan will become a highly attractive and promising market. According to the State Statistical Committee of Azerbaijan, the total import value of consumer goods in 2024 is approximately 3.5 billion US dollars, accounting for about 18% of Azerbaijan’s total annual commodity imports.

In recent years, with the rapid development of China’s economy, Azerbaijanis have begun to actively learn Chinese culture and signed a number of cooperation agreements with China. The two countries have friendly relations. Under the framework of the “the Belt and Road” cooperation, they have provided policy support and convenient conditions for Chinese enterprises, and purchased a large number of Chinese goods, and set off a “China craze” in the local area. “Made in China” is popular in the local area. China’s export to Azerbaijan has grown rapidly, with an increase of 46% in 2023.

Diplomatic relations between the two countries:

During the meeting, the two sides issued the Joint Statement of the People’s Republic of China and the Republic of Azerbaijan on Establishing Strategic Partnership, and signed a series of cooperation documents on jointly building the “the Belt and Road”, connectivity and other fields. Since 2017, Azerbaijan has actively participated in the construction of the “the Belt and Road” and sought new opportunities for cooperation in various industries. The development strategies of the two countries are highly consistent, and cooperation on jointly building the the Belt and Road has continued to advance, with bilateral trade volume growing more than 1200 times in 30 years.